Portfolio
INQ
We first met INQ in July 2008, as a soon-to-launch mobile handset company and we were immediately struck by their expertise and their down-to-earth yet unorthodox approach to what they were building.
By their very nature they are endlessly questioning and challenging why things are the way they are? This way of working has led to simpler more efficient solutions within the world of telecommnications.
Challenges really spur them on, attacking with a real thirst for new experiences and a really positive, fresh approach.
We decided to take this unorthodox and prize-winning attitude they epitomized and embed this throughout the marketing strategy.
We act as magpies, concentrating our time and resources on flushing out opportunities that give INQ the most reward for a minimum of spend. Forging relationships with other people and companies also on an upward strata. The plan remains fluid and all encompassing, which leads Charlyinc to being involved in a diverse reach across the business, from internal communications, product development – commissioning the new handset sounds and limited edition backs, connecting the brand with international and new market opinion formers and building feasibility studies.
