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Olympic marketing dilemma PR counterattack & nbsp; & nbsp; & nbsp; & nbsp; as a world-renowned sports brand, Nike has always been a pioneer in the field of marketing wise and brave. cheap jordans for sale mens There's nothing better than the Olympics attracts the attention of the whole world, so that the combustion of sports enthusiasm lit sports apparel brand, the Olympics is undoubtedly the best brand marketing Sword land. & nbsp; & nbsp; & nbsp; As the first betting Liu Xiang's world-class sponsor, Nike marketing for Liu Xiang has been remarkable. As early as Liu Xiang just broke the world record, build on the progress Nike launched the "12 seconds 88" advertising, the industry as flash in the pan. The 2008 Beijing Olympic Games, for non-sponsor Nike, Liu Xiang is obviously his greatest expectations. & nbsp; & nbsp; & nbsp; & nbsp; However, August 18, 2008, Liu Xiang, a world of unexpected out of the race because of injury ended Beijing Olympic Games journey. & cheap jordan shoes for men nbsp; & nbsp; & nbsp; This is for those who make a significant investment of nearly Liu Xiang, 20 international and domestic brands, in addition to an unprecedented shock, accompanied by a huge economic loss! These international and domestic brands are mostly prepared before the game, Liu Xiang successfully defended or two game losing awareness programs, just waiting for the outcome of the match will take advantage of a brand promotion. As everyone knows, Liu Xiang has given the third result - to retire, so that these international and domestic brands by surprise. & nbsp; & nbsp; & nbsp; when other companies on how to carry out branding hesitant, Nike grabbed world attention Liu Xiang retire hotspots, timely dissemination point was determined to be advertising. cheap jordans online In just one day time, the original advertising copy for editing process, not the choice of Liu Xiang's image, launched a public resonance caused special public relations advertising, Liu Xiang dilute the risks and public pressure. & nbsp; & nbsp; & nbsp; grimacing when Liu Xiang slow to leave the runway, stunned and regret swept through Beijing nest of 90,000 spectators, but also let Nike surprise. & nbsp; & nbsp; & nbsp; Liu Xiang game due to wear Nike running shoes, Nike was questioned online. Nike's director of communications, Zhu nearly Qian came forward to clarify: on Liu Xiang's shoes can improve performance of 0.02 seconds to say, it belongs to the misinformation. & nbsp; & nbsp; & nbsp; accurate to say that Liu Xiang's boots in the tests show, becaus Cheap air jordan 12 ovo e of its unique design can effectively reduce the resistance, so run 100 meters, you can speed 0.02 seconds. & nbsp; & nbsp; & nbsp; leaving Nike embarrassing is printing another rumor: Liu Xiang is affected by the sponsor Nike "coercion." Nike had to face a credibility crisis. How to fight the Beijing Olympic Games marketing campaign? Nike began the action. August 18 the same day Liu Xiang, Nike established the cooperation with Tencent "QQ love wall - Blessing Liu Xiang" (Nike brand wall), a launch, immediately warm response from the users. & Nbsp; & nbsp; & nbsp; & nbsp; during the Beijing Olympic Games, every day millions of Internet users through Tencent understand the match and watch videos, bless Liu Xiang's QQ love wall, almost overnight it become kee Retro jordans for sale n to land between Chinese netizens. "QQ Love Wall - Liu Xiang blessing," the establishment, pressed the hearts of users "Sadness button", through the mobilization of emotions, touched people's hearts softest corner, by Tencent instant messaging software, a large network of people, Nike's marketing information transmission and spread like a virus, and was quickly copied pass to hundreds of thousands, millions of audience. & Nbsp; & nbsp; & nbsp; & nbsp; Nike through interactive experiential marketing brand implanted heart. As sports marketing in addition to the spread of "higher, faster, stronger" concept, there is a broader connotation, like Nike's initiatives show the world that the original sports marketing can also go humane care of warmth route. & Nbsp; & cheap foamposites nbsp; & nbsp; & nbsp; within one week, the only directly involved - the number of "QQ love wall blessings Liu Xiang" would reach nearly two million people, more than 370,000 page views. Nike's rapid response and tragic ads, no strong commercial flavor, in line with people's sporting spirit and the pursuit of desire, spread by word of mouth network participants and direct expression of the viral marketing reach and effectiveness of secondary spread beyond Liu Xiang, the value of a simple endorsement. & Nbsp; & nbsp; & nbsp; & nbsp; "love the game, love spell on all pride, love to win another it back, pay all love glory love, love frustration, love sports, even if it hurt. your heart. "August 19, Nike worked overnight making the" love sports, even if it breaks you Retro jordans for sale r heart, "print ads in major newspapers overwhelming occupation of the country, advertising is still using a large photo of Liu Xiang. On the screen, Liu Xiang calm face and sensational slogan this line meaningful impact everyone's heart. & nbsp; & nbsp; & nbsp; sadness, happiness is more contagious than the reverse thinking Nike, Liu Xiang plus points, while the impact on the brand gold effect bigger than Liu Xiang. Exposure to the predicament, with a nice Nike public relations battle, a turnaround, in addition to traditional print, television advertising, network with its interactive, participatory, real properties, Nike changed from passive to active public relations campaign It played a huge role in promoting.& Nbsp; & nbsp; & nbsp; & nbsp; [Chinese shoes Ne Cheap air jordan 12 for sale online free shipping twork - Brand News] sling, rock climbing, snow sports outdoor adventure ...... Adidas fiery recently in Shenyang, Shenyang which has also been welcomed by many outdoor enthusiasts. by the Adidas outdoor autumn and winter outdoor sports led recently to carry out multiple performances in Beijing, Shenyang, Harbin, Jinan, and other places. Joy demonstration center in Shenyang, performing live link ad hoc three outdoor sports experience - sling, rock climbing, ice adventure. Sling, also called "walking the rope," that walk over fixed between two points sling, to maintain body balance, and even complete a variety of skill moves. sling created by foreign climbers from the movement on the basis of a tightrope, rope its use is 25 mm wide and 3 mm thick. It can be used cheap jordans for sale as climbers training project to improve balance technology, it is an independent, challenging balance exercise. The so-called "Snow Adventure", is in a closed environment to create a low-temperature environment of minus 20 ??, with the large blowers and snow machines, so that those who experience feelings of extreme sports at low temperatures. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partner: Apparel Network & nbsp; global fashion brand network.) & nbsp; & nbsp; last season, has been wearing the Nike Zoom Crusader James Harden, next season seems to be wearing a dazzling new boots. This new harden boots, still uses a low to help design, the shoe body by Hyperfuse breathable uppers and dynamic fly by wire technology to Cheap air jordans for sale gether. On the bottom side of the Air Zoom will be equipped with a slow shock technology, and this will also use the new shoe lace system design. For more information about Nike Zoom Run The One, and related follow-up reports please pay attention to dunk home. /〉Jordan Brand after the first month for everyone to bring a new version of Reflective Silver Air Jordan 13 this week, another classic color Wolf Grey are also expected to debut. The color scheme low-key yet classic was again applied to the double Tinker Hatfield personally designed by Air Jordan 13, again without shoes to match the interpretation of the classic, interested friends can pay attention to the sale of information below. item: 414571-115 release date: October 25th air-jordan-13-xiii-retro-wolf-grey.jpg (76.71 KB, download times: 12) download attachment Air Jordan 13 Wolf Grey is on sale for Upload 00:16 2014-10-20 air-jordan-13-xiii-retro-wolf-grey-1.jpg (63.62 KB, download times: 12) download attachment Air Jordan 13 Wolf Grey is on sale for Upload 00:15 2014-10-20 air-jordan-13-xiii-retro-wolf-grey-3.jpg (61.07 KB, download times: 12) download attachment Air Jordan 13 Wolf Grey is on sale for Upload 00:15 2014-10-20 air-jordan-13-xiii-retro-wolf-grey-2.jpg (131.98 KB, download times: 9) download attachment Air Jordan 13 Wolf Grey is on sale for Upload 00:15 2014-10-20 air-jordan-13-xiii-retro-wolf-grey-4.jpg (66.59 KB, download times: 12) download attachment Air Jordan 13 Wolf Gre〉Talking about Adidas's new technology, the first answer in the minds of all shoe lovers may be Boost, which has recently been applied to basketball shoes. However, in fact, there is a technology is slowly growing up, that is, Primeknit. We know from the shoe section that the knitted upper shoe provides a more fitting feel than ever before, and is relatively environmentally friendly for the manufacturing environment. As it slowly develops, Adidas now applies reflective materials to this technology to create a new Primeknit Boost. From the photos of the shoes can be seen in the heel and tongue are in possession of the material. In addition to moving forward with its own products, sports technology is also an important point, and how to break through and maintain sustainable innovation has become an important key to brand growth. 5-key-points-behind-the-first-ever-reflective-knitted-shoe-from-adidas-1.jpg (47.53 KB, download times: 0) download attachment adidas, Primeknit, Boost, Reflective, Upload 09:13 2014-12-5 5-key-points-behind-the-first-ever-reflective-knitted-shoe-from-adidas-2.jpg (40.2 KB, download times: 0) download attachment adidas, Primeknit, Boost, Reflective, Upload 09:13 2014-12-5 5-key-points-behind-the-first-ever-reflective-knitted-shoe-from-adidas-3.jpg (40.79 KB, download times: 0) download attachment adidas, Primeknit, Boost, Reflective, Upload 09:13 2014-12-5 5-key-points-behind-the-first-ever-reflective-knitted-shoe-from-adidas-4.jpg (202.31 KB, download times: 0) download attachment adidas Primeknit Boost Reflectiv〉

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